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TRANSPERFECT

Global Pipeline Generation.

Scale

204 Target Accounts Mapped

Impact

$2.0M+ APAC Immediate Pipeline

Growth

297% Projected ROI

“Six custom AI engines, 204 buying committee profiles, and $2M+ in APAC pipeline alone. One international hotel chain went from first touch to RFP in six weeks. This is demand generation at a level we couldn’t have executed manually — across three continents simultaneously.”

— Gemma Houghton,
Director of Marketing, TP Digital

The Challenge

TransPerfect needed to build an enterprise pipeline across APAC, USA, and Europe simultaneously. The challenge — mapping buying committees and executing personalized outreach at multi-continent scale without a massive SDR team.

The Solution

Groundwork deployed two custom AI engines — ConnectIQ for prospect identification and the Demand Intel Tool for deep research — integrated with Perplexity AI for real-time company intelligence, then fed directly into multi-region ABM execution.

The Execution Flow

01

Phase 1: ConnectIQ Data

  • AI-powered prospect identification targeting global hospitality brands.
  • Mapped expansion signals, multilingual content needs, and budgets.
  • Scored against a custom 15-point intent algorithm.
02

Phase 2: Demand Intel

  • Real-time tracking of expansions, PR newswires, and buying signals.
  • Complete buying committees mapped for 204 target accounts.
  • Deep intent generation via Perplexity AI integration.
03

Phase 3: ABM Execution

  • Personalized outreach campaigns launched across APAC, USA, and Europe.
  • Multi-continent execution handled without scaling SDR headcount.
  • Driven meetings, RFPs, and pipeline directly from intelligence data.